THE EDIT turns two!
HOMEWORK is an interdisciplinary graphic and design studio specialised in visual identity and brand image. HOMEWORK's portfolio includes brands like YSL, Fritz Hansen, Bottega Veneta and Comme des Garçons.
We're happy to share an interview with Kristina Valberg, Client and Design Manager, and Agnete Emilie Gjølby, Design Director:
Please tell us a bit about Homework.
Homework is a creative direction & design studio specialising in brand expression, visual identity, print and packaging within living, luxury and lifestyle. The creative strategy and signature aesthetic of Homework carefully balance both timeless and progressive design. We believe in the beauty of cultivating brands and businesses to be relevant and remarkable.
What were your first thoughts when approached by The Edit?
We were met by two remarkable women, Magda and Irina, looking to reframe their brand to be simple yet sophisticated, modern yet timeless. We set out on a journey to create a brand identity that feels current but classic enough that it can live for a long time.
How do the two chosen typefaces complement each other?
The logo has wide letter shapes with pointy serifs for a laid back elegance and feels both high-end and friendly. The signature typeface is a modern interpretation of a classic style, which thanks to slightly compressed proportions can be set very tightly for strong visual impact.